Our Branding Service
What is branding?
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation and logo. All of these elements work together to create one unique and hopefully attention-grabbing professional profile.
Why is branding important?
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.
Branding Gets Recognition
The most important reason branding is important to a business is because it is how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company. This is why a professional logo design should be powerful and easily memorable, making an impression on a person at first glance. Printed promotional products are a way of getting this across.
Branding Increases Business Value
Branding is important when trying to generate future business, and a strongly established brand can increase a business’ value by giving the company more leverage in the industry. This makes it a more appealing investment opportunity because of its firmly established place in the marketplace.
Branding Generates New Customers
A good brand will have no trouble drumming up referral business. Strong branding generally means there is a positive impression of the company amongst consumers, and they are likely to do business with you because of the familiarity and assumed dependability of using a name they can trust. Once a brand has been well-established, word of mouth will be the company’s best and most effective advertising technique.
Improves Employee Pride And Satisfaction
When an employee works for a strongly branded company and truly stands behind the brand, they will be more satisfied with their job and have a higher degree of pride in the work that they do. Working for a brand that is reputable and help in high regard amongst the public makes working for that company more enjoyable and fulfilling. Having a branded office, which can often help employees feel more satisfied and have a sense of belonging to the company, can be achieved through using promotional merchandise for your desktop.
Creates Trust Within The Marketplace
A professional appearance and well-strategised branding will help the company build trust with consumers, potential clients and customers. People are more likely to do business with a company that has a polished and professional portrayal. Being properly branded gives the impression of being industry experts and makes the public feel as though they can trust your company, the products and services it offers and the way it handles its business.
Branding Supports Advertising
Advertising is another component to branding, and advertising strategies will directly reflect the brand and its desired portrayal. Advertising techniques such as the use of promotional products from trusted companies such as Outstanding Branding make it easy to create a cohesive and appealing advertising strategy that plays well into your branding goals.
You have a very limited time to make a strong first impression online, precisely 2.6 seconds.
As such your business requires a memorable brand identity, one which captivates your target audience and ensures sales growth. Here at Business Start Smart, our brand consultants transform your business into an meaningful, recognisable and respectable brand. By creating the perfect visual identity for your brand, we aim to attract the attention of your audience with much more than just a beautiful logo design.
Effective brand strategy, identity design, and marketing will enable your business to:
• Differentiate from the competition
• Target the right people effectively
• Communicate your story consistently
Here’s what our business branding services look like, to help you create awareness, trust, loyalty, and advocacy for your brand.
Discovery & Research.
Every brand strategy begins with a deep dive to uncover key information about your business model and process. Discovery sessions are conducted to gather requirements, brainstorm and gain clarity. We define what, how, and why so that the strategic direction and identity aligns with business goals and the needs of your customer.
In order to stand out, you have to know what you are up against. We conduct a top-level analysis of competitors or benchmark brands in the areas of brand identity, website experience, digital marketing, and more. This important exercise identifies areas of opportunity and key differentiators for positioning your business effectively.
The better you understand and define your customers, the more you can tailor their experience with your brand message and marketing. We outline your general target audience demographic, then develop specific buyer personas that provide more detail about their values, lifestyle, motivations, pain points, and more. These are the exact people you want to be speaking to succinctly with all your brand communication.
Are you addressing your audience in the right way? People seek authentic brands with a clear story supported by an appropriate voice and tone that speaks to them. Every brand has a unique communication style that should be consistently practiced over time. We help define a brand voice for you—a style, point of view, and personality. In addition, we show you how your brand’s tone can change depending on the type of message and the audience being targeted.
Your business needs concise and impactful brand messaging that captures the essence of your brand, and the value it provides to your consumers. Your overall story should grab attention and elicit an emotional response. We can craft a unique tagline or slogan, mission statement, value propositions, and an overall brand story you can use on your About page (which studies show is one of the most visited pages on a website). All of these brand statements allow you to work from the same playbook when defining strategies and tactics to grow your business.
You have to understand the key stages of your buyer persona’s journey, from gaining awareness of your business to making an initial investment, and beyond. We identify guiding principles, tactics, and calls to action that will support the consumer’s needs at each step of the life cycle. The mapping of this customer journey helps you define and develop content for each stage of the decision-making process. It ensures that their path leads to sales and retention.
All of the above branding services are critical to developing a lasting brand, before even thinking about the next stage: colors, fonts and graphics.
Your unique brand identity needs to be recognized by everyone. Following creative discovery, initial sketch concepts of a logo are produced. You will choose one of those concept designs to move forward with for refinement. One logo design will be finalized, with final output that can be used for all branding and marketing materials going forward. As a bonus, we include a business card design and social media profile graphics for up to three channels.
Brand Style Guide.
After a shiny new logo is created, you want to ensure that it is used consistently throughout all communications and collateral. The brand style guide is a visual document that outlines this. We define your brand’s logo usage, symbols or icons, typography, color palette, and application of identity across different areas.