Digital Marketing

Boost your digital presence with our digital marketing services

Our Approach to digital marketing

First impressions last a lifetime and the internet is unforgiving for those who don’t act the part. As a leading digital agency, our mission is to not only harness the power of SEO, Google Ads & Social Marketing but also to make sure that what we harness is directly related to your specific goals.

  • We work for the benefits of the end user. Our services are tailor-made to every business needs.
  • We work with efficiency and bring in more converts and thereby high return on Investment (ROI).
  • We strive hard to create the best outcome of the projects.
  • We create better customer experience by combining the use of technology, creativity, insights and analytical expertise to improve marketing of your products and services.
  • We will use our valuable resources to engage, generate leads and drive conversion for your brands.

seo audits & strategy

A comprehensive SEO audit is one of the first places we start; think of it as health check-up for your website. At Business Start Smart we then identify what the issues that need to be attended to asap, but more importantly, we explore the opportunities for your website.

keyword research

We determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines. The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.

Link Building

You’ve created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don’t mean it’ll rank. To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content.

Social Media Marketing

The correlation between social signals and ranking position is extremely high. If lots of people share your content on social media, then it’s likely more people will link to it, and links ARE a hugely important SEO ranking factor. If you want to get SEO benefits from your social media marketing, then you’ll need to optimize your presence for maximum visibility.

content is king

Your content needs to accomplish two goals: first, appeal to the end-user (customers, clients, prospects, readers, etc.) and second, solve a particular problem. On average, a person will decide whether your web-page interests them in the first 3 seconds. To attract them to stay for longer than this, you will need to have a compelling headline, content and imagery to draw them in.

Email Marketing

We will manage the whole process of cleaning your database, sourcing additional records, writing email templates and scheduling campaigns to ensure maximum inbox placement.

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